🎯 Learning Intention

I can analyze what makes a PSA persuasive and apply those techniques to strengthen my own video.

✅ Success Criteria

• I identified at least 2 persuasive techniques in sample PSAs.
• My group revised our script/storyboard using those techniques.
• Our PSA is ready for final recording tomorrow.

🧠 Tech Journal Prompt (5 min)

Think about an ad, PSA, or TikTok that really caught your attention. What made it stick with you—words, visuals, music, or something else?

📚 Vocabulary

• Persuasion – Using language, visuals, or tone to convince someone.
• Target Audience – The group your message is aimed at.
• Call to Action (CTA) – A clear statement telling your audience what to do next.

📣 Mini-Lesson (10–12 min)

• Show 2 short PSA examples (teacher-chosen: safe YouTube/EdPuzzle clips).
• Discussion questions:
  • What was the message?
  • Who was the target audience?
  • What techniques made it persuasive? (tone, visuals, humor, stats, music, CTA)
• Teacher model: take a bland script line → revise with stronger CTA.