Design Principles (Cheat Sheet Intro)

🎯 Learning Intention

I will learn how design principles (contrast, balance, repetition, etc.) apply to logos and websites.

✅ Success Criteria

I can identify at least 3 design principles in real-world logos and apply them to my draft.

🌍 Why Are We Learning This?

Professional designers follow design principles to make logos + websites clear, usable, and memorable.

🧠 Warm-Up — Tech Journal

“Which logo (company, brand, app) do you think is the best-designed? Why?”

📚 Word of the Day

Contrast – Difference in size, color, or shape to make elements stand out.

📣 Formative Lecture & Discussion (10 min)

• The “CRAP” principles (Contrast, Repetition, Alignment, Proximity).
• Balance → symmetrical vs. asymmetrical logos.
• Logo do’s and don’ts (simplicity, scalability, versatility).

✅ CFU: Quick poll — “Does this logo follow the principles?” (show 3 examples).

🤝 Guided / Independent Work (35 min)

• Distribute Design Principles Cheat Sheet (see below).
• Students annotate sheet with examples from their favorite logos.
• Apply 1 principle to their own logo sketch.