Typography + Color Theory

🎯 Learning Intention

I will explore how fonts and colors influence brand identity.

✅ Success Criteria

I can select a font + color palette that matches my logo’s message.

🌍 Why Are We Learning This?

Fonts + colors communicate emotion and identity before anyone reads your content.

🧠 Warm-Up

“If your brand were a color, what would it be? Why?”

📚 Word(s) of the Day

• Hex Code – 6-digit code for web colors.
• Sans-serif – Font style without “feet,” often modern + clean.

📣 Mini Lecture (10 min)

• Serif vs Sans-serif vs Display fonts.
• Warm vs cool palettes, complementary colors.
• Contrast ratios for accessibility (WCAG basics).

✅ CFU: Identify whether a sample palette is accessible or not.

🤝 Guided / Independent Work (35 min)

• Distribute Typography & Color Cheat Sheet (expanded examples).
• Students choose 2–3 fonts + build a color palette (Adobe Color / Coolors.co).